Bulldozers 2011: Market downturn negative growth throughout the year 5.90%
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â—† Weakness still persists. December sales continue to decline In 2011, China's 12 major bulldozer manufacturers sold 13,097 bulldozers, a decrease of 5.90% year-on-year, which was the highest in nearly five years and exceeded the financial crisis in 2009. A total of 9,592 bulldozers were sold on the domestic market, accounting for 73.24% of the total sales volume and down 17.25% year-on-year; 3,055 bulldozers were exported and sold, accounting for 26.76% of the total sales, an increase of 50.62% year-on-year.
â—† Liugong has a strong momentum of development. Xuangong and Yishan have continued to slump. In 2011, Shanti Motor sold 8,157 bulldozers, a year-on-year decrease of 6.09%, accounting for 62.28% of the market, and continued to maintain its leading position in the bulldozer market.
In second place is Xuangong, which sold 1,123 units in 2011, a year-on-year decrease of 25.48%, and accounted for 8.57% of the market share. The gap with Shantui has narrowed. Yishan ranked third with sales of 889 units, a year-on-year decrease of 20.05%, and the market share was 6.79%.
Among them, the development momentum of Shaanxi Zhonglian, Liugong and the land is strong, and the growth rate is higher than the average level of the entire industry. The sales volume of Xuangong, Yishan, Yitu, and Yutong Heavy Industries is still significantly lower than that of the same period of last year.
â—† The market demand for small horsepower has shrunk. Product demand has shifted to medium and large horsepower. Compared with 2010, the demand for small horsepower products has shrunk sharply. All segments below 220 hp have declined year-on-year, with the 120-139 hp range falling the most, reaching 52.93. %. Driven by the export market, the 320-400 hp segment saw a significant increase in sales, which represented an increase of 57.27% year-on-year, and a 400-horsepower or higher product growth of 50.00% year-on-year.
â—† The export market has become more powerful, with a growth rate of over 50%. In 2011, China's bulldozers sold a total of 3,505 vehicles, an increase of 50.62% year-on-year, accounting for 26.76% of the total sales volume. Among them, in December, the export sales of 208 units, an increase of 0.48%, a decrease of 18.11%. Exports of large brands such as the earth, Shaanxi Zhonglian, Liugong, and Shantui increased. The export sales of Yishan, Xuangong, and Pengpu continued to slow down, causing a negative growth. 