Great Wall Lubricants Continues to Increase Brand Value to 17.4 Billion
The reporter was informed on July 4, 2011 that the World Brand Lab has released the "2011 (eighth) Top 500 Most Valuable Chinese Brands List" and that Sinopec Great Wall Lubricants has been listed on the list with a brand value of 17.439 billion yuan. Compared with 14.376 billion yuan in 2010, it has grown by more than 3 billion yuan and continues to maintain its leading position in China's lubricants industry. Since the World Brand Lab released the list of China's 500 Most Valuable Brands in 2004, Great Wall Lubricants has been at the top of the industry, and its brand value continues to grow rapidly, from RMB 6,933 million in 2004 to 17,439 million in 2011, more than double , showing Great Wall's impressive influence and growth in the lubricant industry. In 2010, Great Wall Lubricant sales reached 1.6 million tons, which is widely used in aerospace, aviation, defense, automotive, machinery, railways and other fields. It has seven major categories of more than 2,000 products, the proportion of high-end products up to 2/3, especially Actively participating in and serving China’s aerospace industry has demonstrated Great Wall Lubricant’s technology and product advantages as well as its corporate social responsibility. It has won a lot of points for the brand and laid a solid image of a comprehensive lubrication service specialist. Recently, Great Wall Lubricant's international development has also gradually improved, entering a fast-rising channel and operating in more than 40 countries and regions around the world. World Brand Laboratory's judgment on the value of the Great Wall Lubricant Oil brand is in line with the growth of its performance, social responsibility, and technological development, which truly and objectively reflects the Great Wall lubricants development road map. At present, China's lubricants market is in a critical period of industrial transformation. Intense market competition has led to industry concentration. Li Liangyao, deputy general manager of Sinopec Lubricants Company, stated: “The value war is the top priority in the industry competition. The brand is both a strategic matter and a key tactical way for the company to seek market breakthroughs.†The high growth of the brand value of Great Wall Lubricants reflects Its market competitiveness has improved.
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