In October, the auto market in Guangzhou won't disappoint
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The overall dullness of the overall performance of the Guangzhou car sales market these days is flat. After the end of the long vacation, there was no obvious sales gap in Guangzhou auto sales. When many dealers were overjoyed, most dealers at the time expressed optimism that sales of cars in October might exceed the figures in September, but from last week’s Guangzhou autos In terms of the performance of the sales market, this prediction is not realistic. When the reporter visited the major markets, he found that there were not many people who came to visit the car in the past few days.
However, in the overall dull automobile market, there are still some models with high attention levels, such as Dongfeng Yueda Kia’s new car Zhizhi, which currently requires reservations; among the major domestic brands, Chang’an Ford Focus, Dongfeng Nissan Tiida, and Shanghai General Motors Regal, Shanghai Volkswagen Excelle, etc., were relatively good models sold last week. Zhou Xiaohong, the general manager of the Guangwu Fuheng Store, revealed that Fox sales reached 37 units last week. The relevant person in charge of a store of Dongfeng Nissan Automobile Co., Ltd. in Sanying Automobile Co., Ltd. said that the sales volume reached up to 40 units last week. In Shanghai GM's one store, New Regal sold more than 25 units last week. These figures appeared to be very prominent in the overall flat car market last week.
The main reason for the sluggish auto market at the end of the year is that the National Day holiday has largely released the purchasing energy accumulated in the hands of consumers, and the October after the end of the long holiday is undoubtedly a period of recovery of market demand. By November, After this period of market adjustment, will the sales of cars be warmed up?
In fact, in addition to the "holiday economy" these many businesses competing for obvious sales of prime time, the current auto market is difficult to have a clear off-season and peak season, "not the off-season is not light, the peak season is not prosperous" is a lot of dealers hung in The mantra of the mouth, so the auto market in November was unpredictable, it is estimated that the market outside of Guangzhou may be higher than it is now, and Guangzhou, affected by the Asian Games limited, sales will not be significantly improved. However, due to another "holiday economy cake" sold by the end of November near the end of the year, together with several new cars listed before the end of the year, the auto market in November may be ready for the end of the year. In the interview, several vehicle sales companies such as Guangfuyuanyuan have already been expecting sales of automobiles for years ago. It seems that after the National Day Golden Week was discovered, many dealers in Guangzhou have already targeted them. At the end of the year.
The increase in the overall flatness of the discounted car market has caused car dealers to generate a lot of panic. “The Asian Games limited line from November to mid-December is bound to have a certain impact on the sales of the auto market, so if this month's sales can not have a big breakthrough, we can only expect to increase the force in mid-December of this year, otherwise we will die. It's ugly," said a car dealer in the United States Department of Housing in an interview with the reporter from the Yangcheng Evening News.
The European, Japanese, Korean and some self-owned brand car dealers also stated that in order not to have a bad performance in the last quarter, they could only take advantage of this traditional sales season in October. According to the current situation, perhaps only Can increase the discount to make a breakthrough in sales this month. However, some car dealers have repeatedly stressed that because the next two months of sales may be affected by the Asian Games limit, so the concession is unlikely to increase.
It is understood that the current car prices in all levels of the market have decreased in different degrees compared with before, and the largest decline is in the mid-level cars. Accord's current discount has reached 18,000 yuan to 25,000 yuan; Regal 2's concessions also reached 15,000 yuan, Tianzhu discount 25,000 yuan; Mondeo winning market incentives are also 15,000 yuan to 2 million.
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