The problem of LED lighting fixtures has not appeared in recent years. Due to the lack of industry standards and market supervision, inferior quality and fraud have long plagued the industry. The LED lighting industry is one of the areas of energy conservation and environmental protection. In addition to the support and support of policies, the lucrative profits of the development period, and the active participation of capital are not uncommon. This is also the deep reason for the counterfeiting and manufacturing industry. The store is the biggest helper in the fake chain. Fraud gangs often use a hammer to buy and sell and shoot a place for sale in a place that is free from the edge of lighting companies and lighting products. At the same time, the counterfeit rules of profit sharing between counterfeit manufacturers and lighting stores or some dealers have led to the existence of lighting products not only in the husband and wife stores in the second and third tier markets, but also in the large-scale lighting stores. In a certain sense, the fake door is a tacit anti-counterfeiting platform based on the premise of the interests of both the fake manufacturer and the lighting store. The fake source is prohibited and the consumer platform is not restrained. Counterfeiting can only be in vain. Only by manufacturing and selling can we fundamentally cure the phenomenon of falsification. Supervision can't save the reason why some media and enterprises in the market and the counterfeit goods are all due to the poor supervision of the relevant departments and the unsound standards of the industry. Although the responsibility of the regulatory authorities is difficult to remove, if the lighting companies still sell the roots The hope of false behavior depends entirely on the regulatory authorities, which is an idiotic dream. On the other hand, there are too many such things, some of the laws can't be managed, some can't be managed, and over time, they form a gray area of ​​fraud. Therefore, instead of pushing the responsibility of not landing to the supervision department, lighting companies should not strengthen the construction of their own links in coordination with local markets, supervise, nurture and publicize their products and brands. Online sales into the next station, fake paradise lighting sales e-commerce has become the inevitable choice for many lighting companies to seek sales channels breakthrough, in addition to the national policy to the Internet is more and more obvious, this is in the fake vortex The e-commerce platform must also become the next profit-taking point for LED lighting counterfeiting gangs. In addition, lighting companies need to pay attention to the fact that the biggest difference between online and offline sales is that fake lighting products do not need to be sold through the store and store channels, but instead replace the human sales with a virtual e-commerce platform. The lamps are delivered to a single buyer. This has increased the difficulty of counterfeiting to a certain extent. LED lighting has a lot of fake doors. It is impossible for lighting companies to hope that it will be completely unreasonable. It is not only the original intention of the company but also the starting point of the fake sellers. What lighting companies can do is vigilance and Strengthen the integration of its own brand and the terminal market. At the rise of new channels, lighting companies need to think more about how to be wary of online sales. After all, this piece of meat will be the next stop for counterfeiters.
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