The controllable decline in the first half of the commercial vehicle market is not easy to prevent from the second half of the year.
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Since the financial crisis, the domestic commercial vehicle market has been pushed into overheating by favorable policies that have been successively introduced, and production and sales have also been climbing peaks. However, in 2011, when the policy environment changed and the market demand was weak, the commercial vehicle industry had to face the dilemma of increasing sales growth difficulty. After half a year passed, from the data point of view, the production and sales of commercial vehicles in the first half of 2011 were 2,111,100 and 2,221,900, which was a year-on-year decrease of 6.07% and 3.67% respectively. This is not an excellent transcript, so that some insiders believe that The commercial vehicle test failed in the first half of the year.
Looking at the sales volume alone, there is nothing wrong with saying that commercial vehicles fail, after all, they have fallen year-on-year. However, taking into account the deregulation of favorable policies, the economic slowdown, and monetary tightening, it is not easy for the commercial vehicle industry to control the decline in sales volume within a controllable range. In the meantime, there have been no reports of negative information such as price wars. This shows that the commercial vehicle industry has made some efforts to cope with the expected decline and has achieved initial results. At the same time, in addition to the obvious recovery in exports of commercial vehicles in the first half of the year, trends such as high-end export markets and diversification of export models have also been clearly defined. This shows that the adjustment of commercial vehicle companies in terms of product structure, market distribution, and other aspects has been effective. . 
It is precisely for this reason that when many commercial vehicle companies scrambled for Huo Huo for the second half of the year, when they heard that there were dealers in some regions who wanted to lower their prices, they had to worry: in order to complete the annual production and sales targets, it would be difficult Will it be a reality in the second half? Only sales theory has always been unable to give up the identity of the protagonist, will not delay the pace of adjustment and upgrading of the commercial vehicle industry.
It is not impossible for the commercial vehicle industry to advance in the second half of the year. Executives with heavy sales burdens will exert top-down pressure within the system. Whether or not the tasks are completed is often linked to economic benefits, forcing many people to try to sell their products. Put it up. In this process, over-satisfying users' needs will happen from time to time, especially if users' willingness to buy cars is not as strong as it used to be in previous years, it is easier for car companies and dealers to bear greater risks.
The advent of commercial vehicles in the second half of the year means that companies are hurrying to adjust their market layout throughout the year, and their purpose is to drive sales rather than the company's healthier growth. For example, in order to sell more vehicles, or will adjust the product structure in a timely but inappropriate manner, this hinders the normal implementation of corporate planning. In addition, in the second half of the year, aggressive market conditions have continued to be unfair, and orders for robbing are still the norm. As a result, salespeople and dealers do not understand the corporate transformation ideas, and even affect their judgment on the direction of the company, which is not conducive to training the market. People's awareness of transformation. 
The future of the commercial vehicle industry tends to be consistent with the choice of the future development path. It is to replace the current simple sales competition and product competition with quality competition and quality competition in the future so as to increase the level of competition in the commercial vehicle market and increase the multiple risks of resistance to the market and policies. Ability. The second half of the year will be a negation of such efforts in the first half of the year, especially in 2011 when companies are actively responding to the adverse effects of the policy environment and market demand. In the second half of the year, they have achieved sales success. This will, to a large extent, dilute the efforts made by various companies in the first half of the year and even affect the next year.
It is worth mentioning that in order to boost morale and regulate the market, some policies to stimulate the market are expected to play a role in the second half of the year, which in turn provides opportunities for the next half of the year. The industry and companies should appropriately reduce the risk of rampant impulses in the second half of the year, and be able to accept even a slight decline in sales volume but the quality of competition has improved, and this will be a strong evidence of the overall progress of the industry.