To seize the western market FAW Jiefang Jiezu first
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On January 7, 2012, the annual meeting of the FAW Liberation Sichuan Region was held in Chengdu. FAW liberation manufacturers, distributors, service stations, and old customers across Sichuan gathered together to share the liberation brought to them by FAW in the past year. joy.
Looking back at 2011, the impressive results achieved by FAW Liberation in the Sichuan market fully demonstrated the success of FAW's liberation in the market and its detailed business model.
It is understood that FAW Jiefang sells whole vehicles in the Sichuan area. It does not simply push the products to the market. Instead, it gives users feedback through the sales and service markets to the entire vehicle company. The entire vehicle company then uses the feedback information to understand the market. Position the market and create a liberation truck that suits local characteristics.
At the same time, FAW's liberation insisted on its support system and maintenance services. In accordance with the regional system, FAW Liberation established a spare parts warehouse in the southwestern region of Chengdu to provide timely spare parts supply for the surrounding sales shops and maintenance service stations.
When talking about the layout of FAW's liberation market, Zhang Bing, manager of FAW Jiefang Sales Co., Ltd., said: FAW Jiefang will increase the network construction efforts in Sichuan and other western regions to subsidize the promotion of the image of the western region dealerships. In addition, FAW Jiefang will strengthen its market share segmentation model by strengthening its share target management, improve its ability to research marketing systems, and implement effective marketing strategies through 4P+2S tools.