· Haiming car network CEO Lin Mingjun: the car market downturn is good for car e-commerce
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Car e-commerce is not a new creature for the auto industry. Unlike traditional e-commerce, auto products have not appeared online direct sales since their particularity and limitations. With some favorable policies, The Haitao car network that went online in January this year broke through this pattern.
Haitao Auto Network is the first domestic auto online direct sales platform. It is understood that Haitao Auto Network has fully integrated the resources of auto sales, after-sales and insurance. Consumers can book cars online, and they can pick up cars, get cards and apply for insurance at the nearest physical store. This is done by Haitao Auto Network. Lin Mingjun, CEO of Haitao Motors Network, recently accepted an interview with Zhongxin.com.com: Haitao Auto Network has established a logistics network covering 31 provinces and cities across the country through a joint venture with Tianjin Bochao Logistics, which is the first time to realize the “delivery of homeâ€. Service mode; At the same time, Haitao car network currently covers more than 300 prefecture-level city maintenance and repair networks to provide users with in-depth after-sales service. In addition, Haitao Auto Network has reached a strategic cooperation with the People's Property Insurance of China, and all the models sold can enjoy the “Three Guarantees for Automobilesâ€.
Previously, due to after-sales maintenance and quality assurance factors, consumers have doubts about buying cars online. Lin Mingjun said that as a direct sales platform, Haitao Auto Network has improved the after-sales link before going online, through the integration of physical auto repair shop resources. To repair and maintain the car sold by Haitao Motors. At present, more than 50 second-class auto repair companies have reached a cooperation with Haitao Auto Network, and will expand to more than 100 during the year. Lin Mingjun also pointed out that with the introduction of the relevant policies for the opening of auto parts and maintenance materials, Haitao Auto Network can also provide a strong guarantee for after-sales service.
For the mainland market, which continues to be sluggish, Lin Mingjun is full of self-confidence. He pointed out that the overall downturn in the auto market is a positive for auto e-commerce. Traditional auto dealers have been unable to use the traditional channels to “de-stock†and have to resort to Internet means. It is an opportunity for car e-commerce. Although the production and sales of automobiles have slowed down this year, it is expected that the production and sales volume will not be too far from the amount of more than 20 million last year, and there is still a large market space. The difference is that the sales of automotive products will gradually transform from the traditional physical store channels to the Internet channels, which is undoubtedly a positive trend for automotive e-commerce.
"burning money" has become one of the necessary means for the survival of Internet companies. In order to compete, car e-commerce is no exception, but Lin Mingjun pointed out that Haitao car network and Jingdong's model are somewhat similar. Haitao car network belongs to the self-operated vehicle sales. platform. Haitao Auto Network began to use parallel imported cars as an entry point, and has already taken the lead in reaching strategic cooperation with Qingdao Port and Tianjin Port to ensure high-quality parallel imported car resources. This is the core competitiveness of Haitao Auto Network. Therefore, Lin Mingjun believes that for this model of car e-commerce, access to resources and channels is the key, first-class to become the winner, and Haitao car network has mastered most of the high-quality channels and resources. Lin Mingjun also revealed that Haitao Auto Network recently completed the A round of financing, which is used for the construction of marketing networks and channels.