Is the landscape lighting of more than 3,000 companies entering the Blue Ocean or the Red Sea?

The landscape lighting project of Hangzhou G20 Summit and Xiamen Ying BRIC Five Conference last year shocked the world, creating a colorful city card for the two places, and at the same time driving the rapid development of the two nights economy. These two typical projects are the exact reflection of the fiery heat of the Chinese landscape lighting market in the past two years. In 2016, the scale of China's landscape lighting market reached 55.8 billion yuan. It is expected that the landscape lighting project of Hangzhou G20 Summit and Xiamen Ying BRIC Five Conference last year surprised the world and created a colorful city card for the two places. Pulling the rapid development of the night travel economy between the two places. These two typical projects are the exact reflection of the fiery heat of the Chinese landscape lighting market in the past two years. In 2016, the scale of China's landscape lighting market reached 55.8 billion yuan. It is estimated that the scale of China's landscape lighting market will reach 67.8 billion yuan in 2017, with a growth rate of 21.5%. China has become the world's largest landscape lighting market. In the past Guangzhou Lighting Festival, many beautiful lighting shows are amazing of the charm of landscape lighting, but also let many LED companies smile in recent years. With the maturity of LED industry technology and the country push smart city, urbanization Development, urban landscape lighting has gradually opened up the market, many companies have laid out, but also brought new changes and challenges. More than 3,000 companies have entered the market, and the blue ocean has turned into the Red Sea. In recent years, the country has frequently introduced a number of policies to promote the development of LED lighting, including the plans for the ten cities, the 12th and the 15th and the 15th, and has repeatedly mentioned the need to promote green lighting. The development of public lighting such as outdoor lighting. Under the layering code, the Chinese landscape lighting market broke out. In 2016, during the G20 Hangzhou Summit, the investment in the landscape lighting project in Hangzhou was close to 1 billion yuan. According to the statistics of relevant institutions, the scale of China's landscape lighting market reached 55.8 billion yuan in 2016. It is estimated that the scale of China's landscape lighting market will reach 67.8 billion yuan in 2017, with a growth rate of 21.5%. After the G20 summit, in just half a year, Beijing, Shanghai, Guangzhou, Xiamen, Changsha, Xi'an, Hohhot, Xiangtan, Wuhai, Hanzhong, Yumen and other cities joined the urban landscape lighting construction and renovation. In the project, the single contract amount ranges from 10 million to 300 million. The tens of millions of markets in the project have attracted the participation of many companies. In the chaos, there are already many companies entering the market competition in landscape lighting, and the price has begun to be a melee. It is not clear when it will end. Xiao Jianjun, manager of development department of Dongguan Hongfu Lighting Technology Co., Ltd. told the reporter of LED lighting solution network. In fact, the annual demand for landscape lighting is very large, especially for the annual holiday, such as the Spring Festival, National Day, the demand for these days is very large, before we have also done landscape lighting projects, but the competition is great, it takes too much energy to go In the end, we still have to give up the landscape lighting, and now we have transformed into home lighting, mainly export. Wu Yi, general manager of Dongguan Everlight Lighting Appliance, also said that landscape lighting is now highly competitive. According to the data, there are more than 200 enterprises with first-class qualifications for urban and road lighting in the industry, more than 500 second-class qualification enterprises and more than 3,000 third-level qualification enterprises. This means that more than 3,000 companies can participate in the landscape competition market. The PPP model is dominant, and government regulations urgently need to be filled. Because landscape lighting mainly serves public lighting areas, it is related to the urban residents' life experience and even reflects the city's humanistic style. It has become one of the main labels of the city. Therefore, the landscape lighting project must pass the government's Approval is led by the government. 80% of landscape lighting is government engineering, so companies must deal with the government anyway. To enter this market, we need a good relationship network. Our company has done more than 30 million projects before, and it has to be done with the government. Coordination, collection cycle for 4-5 years, sometimes some projects as long as the leadership team changed, it is likely to become a legacy issue. Wu Yi said. Around 2015, Premier Li Keqiang pushed forward the implementation of the PPP model in infrastructure and public services, that is, social capital undertakes most of the work of designing, constructing, operating, and maintaining infrastructure, and obtains through user fees and necessary government fees. A reasonable return on investment; the government department is responsible for the price and quality supervision of infrastructure and public services to ensure the public interest is maximized. The landscape lighting itself has the nature of public lighting, and it must be applied to the PPP mode. Today, many well-known enterprises such as Jingze Lighting, Feile Audio, Liard, Wuxi Lighting, Foshan Lighting, etc. have successfully entered this market, and Judging from the announced projects, the basic projects are over 10 million, and even many projects exceed 100 million yuan, and the returns are huge. Xiao Jianjun reminded that in the process of implementing landscape lighting, it is more necessary to pay attention to issues such as light pollution. He told the LED lighting solution network reporter: Landscape lighting is mainly the beautification project of the city. At the beginning, people will have a sense of freshness, but now The overhaul of urban lighting projects not only causes waste of energy, but also easily leads to light pollution in the long run. Therefore, it is necessary to regulate the government's policies. The government not only needs to be able to guide enterprises to participate in the development of this market, but also regulate this. The market, relevant standards and policies must be done well. At present, there is a problem that the development of urban landscape lighting in China is lagging behind the overall planning of the city. It is often built with other public projects in the city, and then the landscape lighting project is added in an additional way. The asynchronous synchronization in the planning results in energy waste and light pollution. The problem can be said that the country's policy guidance on landscape lighting planning has a considerable part of the gap that needs to be filled. In October of this year, the Shanghai government announced the implementation of the "Shanghai Landscape Lighting Master Plan", which not only filled the gap in Shanghai's landscape lighting planning, but also proposed the total amount of control, optimized stock, and moderate development in the upsurge of lighting up the city. Landscape lighting concept. In the future, with the implementation of landscape lighting in many places, the relevant policies will only be more perfect. Energy saving is ahead of intelligence, avoiding homogenization. Nowadays, the lighting field is pursuing the combination of intelligence and intelligence. It is almost the point that lighting must be intelligent. However, the industry believes that in the current landscape lighting field, the demand for energy saving is far more than that of smart. To be prioritized, the intelligentization of landscape lighting is actually more for energy-saving services for landscape lighting. Chen Boxiong, technical consultant of Engineering Center of Zhongshan Lianhang Optoelectronics Technology Co., Ltd. said: The products in the field of landscape lighting are not dominated by technology. Because they are close to the masses, it is not that the higher the technical content and the smarter, the more popular, often The landscape lighting products that attract more people's attention and are more popular with the masses are widely popular. Nowadays, LEDs are mainly used in landscape lighting. LEDs have always had problems in heat dissipation. When large-area applications of landscape lighting are more obvious, large Some of the energy is converted into heat, which is very wasteful. The problem in this area needs to be resolved. Cao Renfei, director of R&D department of Zhongshan Huayi Lighting Co., Ltd., agrees with this statement. He said: Because landscape lighting now consumes a lot of power and resources, outdoor landscape lighting is more focused on energy saving than intelligence. The products are mainly designed to achieve simple durability and lightning protection. In the future, some intelligent control and human sensing requirements will be added in the future, but they are all based on energy conservation and environmental protection. Huang Zengrong, an electronic engineer of Sanan Optoelectronics Application Development Department, also said: The current intelligentization of landscape lighting mainly refers to the mode adjustment, which is specially designed to adjust the corresponding mode for some big festivals of the Spring Festival and holidays, and attach a daily mode. Yes, the intelligent mode of landscape lighting on the market is very simple, and it is the main requirement to be able to remotely adjust the lighting. In addition, the issue of landscape lighting homogenization has also attracted the attention of the industry. It is generally believed that the current prominent problem of landscape lighting is the lack of differentiated performance in different landscape types. It has not yet formed a night tourism system and characteristic cultural night tour products. The homogenization problem with many cities. Chen Boxiong said: Landscape lighting mainly serves urban life and reflects urban culture. Therefore, I personally think that landscape lighting projects should be novel and diversified, avoiding the same rules. Different cities should have different landscape lighting projects. Huang Zengrong said: Although landscape lighting does not require much intelligence, but to beautify the environment and enhance the look and feel, it will definitely require dimming and color adjustment. Enterprises need to avoid homogenization by adding emphasis on color tones and maintain landscape lighting. Freshness while saving energy consumption. Docking smart city new LED drive into key The development of landscape lighting should be closely related to the city's future development plan, and the development of landscape lighting in China has not been synchronized with urban development planning. However, with the deepening of urbanization and the development of smart cities, the future urban landscape lighting will be more synchronized with urban planning, and will also be deeply docked with the Internet of Things. Infineon senior engineer Chen Jie said that the future landscape lighting will be developed together with the overall smart city. He said: In the future, outdoor lighting such as landscape lighting and building lighting needs to be equipped with smart city development. Synchronous planning can make the solution more in line with the development of the city, so that the lighting can be integrated into the Internet of Things and benefit thousands of households. To this end, he recommends the widespread use of intelligent digital ICs in LED drivers. He said: Now Infineon is pushing smart digital ICs for LEDs. It is better at signal calculation than traditional analog ICs, as well as high precision and power consumption. Low, anti-interference, reliable and non-distortion, easy to set up and modify, etc., more suitable for landscape lighting, large-area and complex environment applications, our design solution can integrate intelligent control, provide a special communication interface, and can communicate with the outside world Multiple protocols such as modules and wireless modules are connected. But he also pointed out that if the interface of the LED driver can be unified and the universal interface is reached, it is the quickest and most convenient solution. He said: such large-scale outdoor lighting projects like landscape lighting, building lighting, etc., want to be deeply connected with the concepts of smart city, Internet of things, etc. The most convenient way is to use a standard universal interface to cooperate, that is to say no matter people How to walk outdoors or how the external environment changes, LED drivers can provide a standard interface to achieve communication, dimming and other requirements, which is more convenient for product updates.

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