· Multinational car companies move their production lines to China to import models to accelerate localization

According to data released by the Customs on September 8, the cumulative import of Chinese cars in the first eight months of this year fell by 25.5%. The reporter's recent interview found that although the import of automobiles has declined, many international automakers have chosen to localize imported models and even luxury models. This has become a prominent feature of the Chinese auto market during the downturn, which will bring changes to the cooling Chinese auto market. ?
2015 is likely to be an inflection point for the Chinese auto market. According to the data of China Association of Automobile Manufacturers, the growth rate of major economic indicators of the automobile industry slowed down in the first half of the year, and the income from the main business of the automobile industry increased slightly. The total profit, profits and taxes were lower than the same period of the previous year. This is in contrast to the rapid development of the Chinese auto market in previous years. Under this circumstance, the upcoming fourth quarter of 2015 has become the last moment of this year's "decisive battle".
Every September, it is an important node for car companies to use the Chengdu Auto Show to launch new cars. Combined with the current situation of China's auto market, the reporter found that at the 2015 Chengdu Auto Show, brands including Jaguar Land Rover, Infiniti, Hyundai and others all launched new domestic models. Different from the large-scale joint ventures in China in the past few years, the majority of multinational auto companies have even moved the original luxury car production line to China.
The new production line means new investment. In April this year, Beijing Hyundai announced the establishment of a fourth plant in Zhangzhou, Hebei. According to the plan, this new automobile factory has become the “real gold and silver” of the coordinated development of Beijing-Tianjin-Hebei: the land area of ​​the Zhangzhou factory is about 1.91 million square meters, the construction area is about 250,000 square meters, and the project investment is about 1.04 billion US dollars. The annual production capacity of the whole vehicle is 300,000 units, and the annual production capacity of the engine is 200,000 units. The new generation of Rena and the new generation ix35 will be built in Hebei.
On this basis, the luxury car brand has also accelerated localization. Last year, the first batch of domestically produced Land Rover Range Rover Aurora joint venture car company Chery Jaguar Land Rover, the total investment of the first phase of the project is as high as 10.9 billion yuan. The joint venture company said that it will not only build a world-class vehicle manufacturing base, but also the R&D center with independent vehicle development capabilities of the joint venture company has been basically completed and put into use. At this year's Chengdu Auto Show, Chery Jaguar Land Rover said that another "Land Rover Discovery" will also be made in China, and will be available for sale at the most competitive price before the end of the year.
The reporter learned that, including Hyundai and Jaguar Land Rover, the production line of domestically produced vehicles is not a simple assembly line. Many core components such as engines and gearboxes will also be produced in China.
In the case of slowing growth in China's auto market, industry insiders said that the localization of imported models will have three major impacts on the Chinese auto market: one is to stimulate local investment, the other is to let consumers get more affordable, and the third is joint venture. Chinese car companies bring learning opportunities in management and technology.
But at the same time, Chinese brand cars will also face greater competitive pressure from the localization of imported models. However, from the statistics of the first half of this year, Chinese brands are gradually adapting to this pressure. According to the data of China Automobile Association, in the first half of 2015, the sales of Chinese brand passenger vehicles totaled 4,184,600 units, an increase of 14.57% year-on-year, accounting for 41.45% of the total sales of passenger vehicles. The market share increased by 3.54 percentage points over the same period of the previous year.

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