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China Agricultural Machinery Industry News ] Branding is the only way to promote the structural reform of the supply side of the grain industry. It is also an important starting point for promoting the transformation and upgrading of the grain industry and achieving enterprise efficiency and farmers' income. Enterprises are the mainstay of food brand building. The construction of food branding must rely on some large-scale grain processing enterprises to drive the construction of grain bases and promote the development of the grain industry.
Where is the way out of food prices?
The price of food has fallen all the way in the past two years, causing many farmers' friends to complain. So, is there really no way out for the food market?
At present, China's grain industry faces staged structural oversupply, decline in grain planting income, and difficulties in the general operation of grain processing enterprises. How to solve these problems, experts said that branding is the only way to promote the supply-side structural reform of the grain industry, and is also an important starting point for promoting the transformation and upgrading of the grain industry and achieving enterprise efficiency and farmers' income.
In the case of widespread difficulties in food processing enterprises, the snow powder produced by Inner Mongolia Hengfeng Food Industry (Group) is in short supply. Wei Jiangong, chairman of the company, said that branding is an important factor in the company's products. The company began to build the snowflake powder brand in 1989. In 2009, “Hetao†snowflake powder became a well-known trademark in the country. Brand is a support for enterprise development, and quality is the support of the brand. In order to protect the quality of the flour, the company and the farmers signed the order, the company bought the farmers' wheat at a higher price than the market. It not only guarantees the quality of raw grain, but also guarantees the income of farmers.
"Economic Daily" reporter learned in the interview that with the upgrading of consumer demand, the consumer market for food brands has formed. The brand awareness of domestic grain enterprises has gradually increased, and some companies have focused on building corporate brands. COFCO's “Fulinmen†brand, Beidahuang Group's “Beidahuang†brand, Shanghai Liangyou Group “Lehui†brand, Jingliang Group's “Ancient Ship†brand, and Hubei Fuwa Group's “Fuwa†brand have become domestic. A grain and oil brand with a certain influence.
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