Bridgestone BLIZZAK ice sharp tire tour exhibition held in Harbin and Changchun
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Recently, Bridgestone Corporation held a tour exhibition of “Learn to Enjoy Winter and Trust Ice Reach†for its tire product BLIZZAK. The interactive activities were successively held in Harbin and Changchun.
Founded in 1988, Bridgestone BLIZZAK ice sharp brand is a new product specially designed for Bridgestone's original technology and the pursuit of excellent performance on ice and snow. Due to the use of breakthrough foam rubber technology, BLIZZAK foam rubber contains a large number of small air chambers. After worn tires, these small air chambers can cut the water film and absorb moisture so that the tires can closely adhere to snow and ice. They can provide strong driving ability when driving on snow roads; due to the presence of air chambers, they can keep the rubber lasting longer. The softness of the tire keeps the tire soft and flexible during the wear.
At present, there are 47 specifications for BLIZZAK ice-back passenger cars in China, 38 for SUVs/Off-road vehicles, 3 for light-weight series W969, and 7 for RFT. Compared with last year, a total of 21 new specifications were added, and the coverage of the models was more comprehensive, providing all-round security for the owners’ winter travel.
Since its official entry into the Chinese market in 2006, the sales volume of BLIZZAK has been improved by more than 10 times. In the three northeastern provinces, Xinjiang, and Inner Mongolia, where ice and snow conditions are long, and the ice and snow conditions are severe, BLIZZAK has become Numerous vehicle owners are guaranteed to travel safely in winter.