China's heavy trucks advance toward the global depth
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Once, "natural gas" and "export" brought vitality and hope to the plunge of heavy trucks in China, becoming a hot spot for China's heavy trucks. By 2013, this heat has not decreased, but exports, especially exports, have become the focus of attention and deployment of these heavy truck companies. They are convinced that in 2013, their export business has not only achieved a significant increase in volume, but also Great progress.
What has changed? According to the reporter’s observation, in 2013, these heavy truck companies accelerated the pace of overseas expansion: while breaking key markets, they are also targeting new and more challenging high-end markets; from indirect exports to direct exports; from CKD to KD, they are constantly Overseas camping......
On the way to the sea, some heavy truck companies and foreign partners are assisting in the process. China's heavy trucks are advancing toward the depths of the globe.
Rapid expansion
All along, Chinese heavy truck companies have been laying out their exports at a pace that may be faster or slower. Regardless of whether it was previously, especially in recent years, especially since 2012, heavy truck companies have taken exports as the key direction. Why is it so important to export? By taking out the transcripts of China National Heavy Duty Truck Group in 2012, we know the charm of exports.
In 2012, Sinotruk’s export orders reached 30,000, and actual sales exceeded 28,000. The single export amount is more than the total sales of some heavy truck companies in one year, and even several times that of heavy truck companies. In addition to CNHTC, Shaanxi Heavy Industries, Futian, and Hualing heavy-duty truck companies have tasted the sweetness of exports in recent years.
Valin Xingma Automobile Chairman Liu Hanru said that the third-world countries are still in a period of rapid economic development. The demand for heavy-duty trucks for a large number of infrastructure projects remains strong, and China’s heavy-duty trucks have become their first choice due to their high quality and low price. In order to obtain greater benefits, these heavy truck companies have taken actions to accelerate the deployment of overseas markets, set up camps, and achieve local production. They are doing something.
Camping
At present, China National Heavy Duty Truck Corporation has set up six major regional divisions in the world. Each division has set up multiple offices to basically achieve full coverage of developing countries. The company manages services in Southeast Asia, the Middle East, Southern Africa, North Africa, Central Asia, Russia, and South America, and has established more than 480 distribution service outlets. Southeast Asia has become one of the major export markets for China National Heavy Duty Truck, while the market in Central Asia and Russia has developed rapidly, and the African market has a strong future.
With regard to FAW’s liberation of exports, it built assembly plants in Pakistan, South Africa, Russia, and Iran, and exported its products to 62 countries and regions including Southeast Asia, the Middle East, Latin America, Africa, and Eastern Europe, forming 319 brand agents and 642 service stations. The six regional product supply bases and 28 spare parts center's marketing service system established a modern, information-based management system that is in line with international standards, and promoted the sustainable development of the company.
In an interview with the reporter, Liang Wei, deputy general manager of Shaanxi Auto Import and Export Company, stated that for many years, Shaanxi Auto has also actively promoted overseas investment and establishment of factories in addition to expanding product exports. Currently, Shaanxi Automobile's overseas sales area has covered more than 80 countries. The market is mainly distributed in Africa, the Middle East, Southeast Asia, Eastern Europe, Central and South America and other places.
Li Xing, head of the truck business of Beiqi Foton International Trading Co., Ltd., told the reporter: “We have started our work in India and Russia. In 2014 and 2015, we will sell products produced locally by industrial chemical plants. In the middle and late 2013 In Russia and Indonesia, KD cooperation projects with local partners will be put into production and sales."
Go high
Different from previous years, the characteristics of heavy truck exports in 2013 will change, in which the changes are manifested in the product quality and the area where the product enters.
According to Li Xingxing’s prediction, “heavy truck exports will enter a high-end market where quality and regulatory requirements are more stringentâ€. Specifically, today's heavy-duty truck export market is dominated by Asia, Africa, and Latin America, and sales in the Americas, Europe, Russia, Australia, and Brazil may increase in the future. In addition, along with the upgrading of China's emission regulations in 2013, more and more products will meet the emission and quality regulations in overseas regions.
In the future, overseas markets will continue to grow. Regionally, they will expand from developing countries to emerging economies and developed countries; products will develop from medium to low-end products to mid-to-high-end products; operations will be built from a single export trade model to overseas investments. Plant, overseas market operations, and the establishment of more diversified and multi-factor operation chain changes. From this point of view, SAIC Iveco Hongyan International Business Manager Zhang Yasheng also agreed.
On the way to the upward movement of products, some heavy truck companies such as China National Heavy Duty Truck, Dongfeng, and Futian have also found strong overseas partners to help them develop overseas markets.
Cai Dong, general manager of China National Heavy Duty Truck Group, said that China National Heavy Duty Truck will further transform and optimize its product export model and explore new markets. With the launch of new products next year, China National Heavy Duty Truck will use new products to “hit†new markets, gradually establish the brand image of Sinotruk, and establish “SINOTRUK†as the world's top brand.
According to Joachim Rosenberg, executive vice president of Volvo Group Truck Sales and Joint Ventures in Asia Pacific, “Dongfeng currently sells only 5,000 to 6,000 trucks per year, but it can sell 15 to 200,000 vehicles in China. Volvo cooperation can expand Dongfeng’s overseas sales and enhance its global competitiveness.â€