Equipment Manufacturing Industry Transformation and Upgrading Design Innovation

"The annual output value of China's equipment manufacturing industry is as high as tens of trillions of yuan. How many truly profitable companies are there? How much profit is there?" This is the vice chairman of the China Industrial Design Association and a professor at Zhejiang University. Questions from the Industrial Design Forum.

Indeed, after years of rapid development, China’s equipment manufacturing industry is facing the competitive pressure of “reindustrialization” in developed countries. “Reindustrialization” is taking the high-end route and is intended to create advanced equipment manufacturing. This gives China Equipment manufacturing has brought challenges.

To build a new competitive advantage in the equipment manufacturing industry, China must begin to promote the transition from industrial design to high-end integrated design services, thereby realizing the “dumb-bell” upgrade from the “olives” to the heavy R&D and design of the traditional heavy processing production system.

Inspiration from “Made in Germany” Today’s Germany is a respected country, especially its manufacturing industry is known worldwide. However, today’s glory cannot hide its previous embarrassment. Time back to the 1876 Philadelphia World Expo, "Made in Germany" was still a representative of "low price and low quality".

In 1887, the British Parliament passed the provisions of the new "Trademark Law" and even required all imported goods to be marked with their origin so as to separate inferior German goods. At that time, the world market was almost finished by the big powers.

As a late capitalist country, the Germans pursuing the dream of strengthening the country are under the pressure of the world's most powerful countries. They are constantly copying the products of Britain, France, and the United States by plagiarizing designs, copying products, and forging trademarks, and the low prices not only hit the market. , And was rejected by the industrial powers.

The reason why "Made in Germany" was able to complete the gorgeous transformation later was closely related to the cultural heritage of its people. Liu Guanzhong, a professor at the Fine Arts Academy of Tsinghua University, believes that the rigorous and rational national character forms the core culture of “Made in Germany”: system integrity, perfectionism, precisionism, law-abidingness, and creditability based on standardization and quality certification systems.

Although China's manufacturing industry has made great achievements in its reform and opening up over the past 30 years, the "industrial chain" advantages and "industrial cultural awareness" have not precipitated and matured in the entire social operating mechanism. “We have industry, but we haven’t completed industrialization yet.” Liu Guanzhong said: Only by strengthening the capability of independent innovation and adjusting the industrial structure can we achieve a historic transformation from “processing-oriented industries” to “made in China” and then to “creating in China.” .

As an important part of the cultural and creative industries, industrial design plays an important role during this period. "The most basic task of industrial design is to solve the problem of product homogenization. In general, industrial design can differentiate manufacturing on the four levels of appearance, function, structural principle, and ecosystem." Liu Guanzhong said that industrial design can The integration of industrial products into “cultural attributes” will enable consumers to have a psychological resonance, create product symbolism, and establish the essence of “brand”.

This view was recognized by Wei Baide, senior vice president of Autodesk Asia Pacific and Emerging Markets. In his opinion, the key to the development of high-end equipment manufacturing is technology research and development and design innovation. It is reported that equipment manufacturing is a field that Autodesk is very concerned about. "China's equipment manufacturing industry is in a critical period of transformation and upgrading. We have the ability to become a very good partner in this field."

The reporter learned that the "Several Opinions on Promoting Cultural Integration, Design Services, and Relevant Industrial Integration Development" issued by the State Council earlier this year referred to the promotion of the transition from industrial design to high-end integrated design services, and the promotion of the extension of industrial design services and the upgrading of service models. Create new manufacturing advantages. From the perspective of the development trend of the future manufacturing industry, the manufacturing industry will move from the current mass customization stage to the development stage of individual mass production. The industrial design of the equipment manufacturing industry will become the focus of the company.

The dynamic industrial design of digital prototypes is at the heart of manufacturing innovation. Through the integration of design, business, engineering to design and improve products to enhance the value of the product. "The digital prototype solution will inject new vitality into modern industrial design to further shape the new competitive advantages of the manufacturing industry and actively promote the transformation and upgrading of China's equipment manufacturing industry." Wei Baide said.

As a well-known global 2D and 3D design, engineering and entertainment software company, Autodesk Software (China) Co., Ltd. has recently presented its digital prototype solution to the 13th China International Equipment Manufacturing Expo. Digital prototyping solutions with design, visualization and simulation capabilities integrate the company's full line of manufacturing-oriented products, covering everything from concept design, 2D and 3D design, computer-aided engineering, product data management, and even marketing Various tools.

In order to share the trend of innovative application and change of modern industrial design for many equipment manufacturers, Autodesk demonstrated many advantages of digital prototype solutions. For example, a full set of design tools and cloud services relying on Autodesk overseas affiliate resources to streamline the entire process from product development to delivery; transform product development and design processes in multiple ways; design, produce, and sell better products; Supports cloud capabilities that work anywhere, anytime, and compatibility with other provider software.

"Utilizing the advantages we have achieved, and for the actual needs of different industries, we have responded to the needs of users by bringing a rich product portfolio. It is not just a matter of equipment manufacturing, but a specific sub-sector of equipment manufacturing. This sub-sector is currently What kind of challenges we face, we will correspond to the corresponding resources.” Li Shaojian, manufacturing director of Autodesk (China) Co., Ltd., said in an interview with this reporter.

According to reports, digital prototype solutions can help the manufacturing team create a digital model for the entire production process - a bridge between the conceptual design, engineering and manufacturing teams. With its unique scalability, ease of implementation, and cost-effectiveness, digital prototyping solutions can minimize the impact on existing workflows during deployment and integration, facilitate optimization of the entire product design workflow, and help companies Produce better, more innovative products faster.

Wei Baide told reporters that Autodesk's digital prototype solutions are changing manufacturers' views on the design process, helping them to create more efficient workflows, inspiring and supporting their industrial design innovations, thereby enhancing their independent design capabilities and achieving high-end equipment. Manufacturing independent innovation.

As a manufacturing powerhouse in the world, China is undergoing a transformation from "Made in China" to "Intelligence-Made in China". Increasing investment in independent design innovation is a key step in achieving change. Wei Baide said that Autodesk will spare no effort to help China, especially the northeast region, develop high-end equipment manufacturing industry and promote the transformation and upgrading of the industry.

Wei Baide said that Autodesk has always been committed to promoting innovation that is designed to lead the world. In the field of equipment manufacturing, Autodesk’s comprehensive digital prototype solution will help equipment manufacturers optimize design processes, increase design efficiency, significantly reduce costs, and achieve better business development.