The LED industry welcomes the combination of new normal technology and art
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The new normal, micro-stimulus and reform of China's economy has become a hot topic at present. Li Yining, honorary dean of Guanghua School of Management at Peking University, said that the high growth rate alone will bring about environmental damage and resource consumption. In contrast, the adjustment of the economic structure is more important. This also applies to the current LED lighting industry. 2014 is not an ordinary year. Under the background of reform and innovation entering a new normal, LED lighting in the new era has also ushered in new development opportunities. LED lighting has experienced the development stage of super-light speed. The LED lighting has replaced the traditional lighting in different parts of the country. At the same time, many people in the lighting industry have also raised questions: Where is the LED lighting market after replacement? The cross-border innovation of technology and art is gradually becoming an important trend in the development of LED lighting. This is evident in this year's Guangzhou International Lighting Exhibition of OFweek Semiconductor Lighting Network. The various forums and exhibitions on the theme of lighting art held in the same period, the lighting enterprises with branded brands have set their own booths through various cultural and artistic methods. While demonstrating the technology and energy efficiency of the products, we pay more attention to the display of lighting connotation and brand culture than ever before. Geosheen, located in the 5.1 brand pavilion, is the main color of the exhibition with the classic red and black combination. The light-sharing theme pavilion reveals the mystery of light and shadow through contrast between light and dark. In the different types of commercial space scenes such as clothing, leisure area, and Shangchao, light becomes a supporting role, and the characteristics of the goods and the texture of the space are the focus of the display, lessismore The design concept injects more cultural connotations and artistic atmosphere into the light environment. Technology is the engine of the development of art culture. The driving force of cultural development comes from many aspects. The most important one is the reform and innovation of the cultural system itself, and the other driving force is the progress of science and technology. In order to enhance the core competitiveness of the science and technology culture industry, the six ministries and commissions jointly issued the "National Cultural Science and Technology Innovation Engineering Outline". The Sixth Plenary Session of the Seventeenth Central Committee of the Party also clearly stated that it should play the role of mutual promotion of culture and science and technology and implement the technology-driven strategy in depth. Enhance the ability of independent innovation. In this regard, many LED lighting companies have identified this development opportunity, through the innovation of lighting technology, constantly improve the artistic value and cultural value of lighting products. Through its self-developed LED lighting system solution, the company fully meets the lighting needs of the global market application field, providing a complete supply chain oriented by LED light source and covering the commercial lighting field of LED, from LED lighting design, LED product modeling, 360-wide lighting application overall solution applied to engineering implementation, planning and design. Among them, excellent color rendering, excellent color stability, energy saving and environmental protection, etc., are derived from the original LED original technology. With the development of economy and culture, the integration of culture and technology has become prominent, and technology has become the core support for the development of cultural industries. Breaking professional barriers and realizing cross-border innovation, from the perspective of art, is to implant technology to reshape the cultural consumption industry, and from the perspective of lighting, it is to inject cultural adjustment industry development structure. Lin Chenxi, Managing Director of LED Lighting, said: Commercial lighting itself is a fertile ground for realizing cross-border innovation in technology and art culture. On the one hand, it can continuously expand the application range of LED and tap the potential of LED lighting. On the other hand, LED is also in demand. Diversified, high-tech commercial lighting offers endless possibilities.