The rise of regional brands, the spring of China truck is far behind

According to data from the China Automobile Association, there are 89 commercial vehicle manufacturers in China, of which 49 are truck manufacturers. Interestingly, only 55% of truck companies produce and sell 85% of all commercial vehicles.

The use of a top beam column and a middle stream column to describe the status of trucks in the commercial vehicle market is not an exaggeration.

There are 49 truck companies, and China has 34 provinces. That is to say, many truck companies will gather in the same province to view the leopard. From the geographical point of view, we can explore the distribution pattern of the domestic truck market.

Truck differentiation: Nanguang Beizhong weakens local area protrusion

In ancient China, the mode of transportation was mainly ships in the south, horses in the north, and the notion of “Nanchuan Beima”. In the past, northern China was dominated by land transport, while southern China was dominated by water transport. The modern industrial layout of China has the geographical characteristics of the South, the light and the heavy. It is said that the southern light industry is relatively more developed and the north of China is dominated by the heavy industry.

Coincidentally, in the past century, in the truck market in China, the north was dominated by medium-heavy trucks, while the southern one was known by the light-card brand and traced its roots. This is inseparable from China’s industrial development situation. Due to the abundant mineral resources such as coal, petroleum, and iron ore in northern China, an industrial structure dominated by heavy industries such as mining, metallurgy, and machinery manufacturing is gradually formed. This has led to the development of special heavy trucks for mining operations and logistics vehicles for transporting bulk cargoes. The coastal areas in the southeast are inferior to the north in traditional resources, so economic development is a road to the light industry and small commodity markets. The demand for medium and short-distance transportation is much higher than that in the north. Therefore, the demand for light vehicles is much higher than that in the north.

In the 21st century, China’s economy has begun to transform from an extensive development model to an intensive one, and sustainable development has also been put on the agenda. In the tide of transformation, the pattern of the lighter and lighter trucks in the truck market has also been broken down, presenting a trend of integration between the north and the south, most notably the emergence of the three major emerging economic belts of the Beijing-Tianjin-Hebei Region, the Yangtze River Delta and the Pearl River Delta. The rapid economic development has brought more infrastructure projects and logistics transportation needs than in other regions. It has also produced a huge market pull for high-end light trucks and high-end heavy trucks. The three major economic belts have gradually become the battleground for truck manufacturer market development. , And many truck companies also began to shift from the main domestic sales to seize the three major emerging economic regions.

Two Misreadings: Neglected Border Enterprises
Time and place are the three most important elements in marching battles. Shopping malls such as battlefields are no exception in the truck market. When it comes to the geographical characteristics of the truck market, people often misunderstand some of the border enterprises, mainly in two aspects. On the one hand, Bentham enterprises are biased by one thing. If you want to enter other areas, the first thing you must solve is the product. Transportation costs; on the other hand, is the issue of brand awareness, because the geographical factors of the factory often cause the company's brand to be confined to the local area and it is difficult to extend it to other areas.

Among the misunderstood Bentham companies, the most representative is the Shijun commercial vehicle. Although it is located in the Yunnan area, it is an out-and-out border enterprise. However, Shijun commercial vehicle has used market performance in recent years to crack the market. People misunderstood the geographical factors.

　　

While everyone is still fighting for the triangle market in the country, the Shijun commercial vehicle brand, in addition to being intensively cultivated at Yungui and other places, has made a name for itself, and has also stepped up the pace of going abroad. It is understood that in 2014, Shijun commercial vehicle exports. Overseas trucks increased by 32.7% year-on-year, while export sales also increased from 557 million in 2013 to 750 million.

Strong data performance is a testament to market performance, but data can only represent the past. When the Chun Commercial Vehicles got a lot of heat in overseas markets, at the end of 2014, Shijun Commercial Vehicles launched the domestic first-seller and sports truck brand - PROJEN heavy truck and PROJEN light truck. Two new products will target higher coordinates.

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