Two-dimensional code in the low-voltage electrical appliances market prospects

Following last year's "iphone burning" boom, another new thing into people's vision: two-dimensional code tombstone.

In this year's Qingming Festival sweep, Fuzhou, Ningbo, Hangzhou and other places have found some people have carved two-dimensional code into the tombstone. The sweeper can display the photos of the deceased person, the memorial service (memorial service) videos and life stories by using a smartphone with a light touch on the two-dimensional code. They can also maintain and update the content on the webpage and protect the deceased by setting a password Privacy information.

Although some people think this move is contrary to the tradition of our country's graves, it is also very seductive to want to watch their loved ones face and face while worshiping.

In addition, the two-dimensional code to search for food sources, mobile terminal shopping, are not uncommon things in the low-voltage electrical appliances industry is even more effective. See slightly know, two-dimensional code has gradually begun to replace the one-dimensional code, large area popularity. For businesses, QR code is the new marketing channel, more accurate and consumer-oriented, and can improve interaction. For the industry, public services are more comprehensive and faster. For example, food regulatory and city services can be used in two Dimensional code to enhance the efficiency of services; For consumers, you can quickly access the Internet anytime, anywhere to become a new Internet portal, more convenient access to entertainment information to enhance consumer convenience.

Two-dimensional code of past lives

One-dimensional code is the supermarket cashier checkout, cashier scan, the line and space in accordance with certain coding rules combined symbols to represent a certain number of letters, numbers and other information. The two-dimensional code is in the horizontal and vertical two-dimensional space to store information bar code, is an upgraded version of one-dimensional code, content is more abundant, by using a specific geometry according to certain rules in the plane (two-dimensional direction) Distribution of black and white graphics, all the information is a key data.

In modern commercial activities, two-dimensional code can be achieved a wide range of applications, such as: product security / traceability, ad push, website links, data download, product transactions, positioning / navigation, electronic documents, vehicle management and so on.

Most importantly, the QR code will be an important entrance to the mobile Internet. By using a mobile terminal to scan a barcode on a line, you can quickly and easily connect the content online with the line.

At present, the hot two-dimensional code can be seen everywhere. It is predicted that the size of the two-dimensional code market will exceed 100 billion in 2015. Prior to Tencent's joining the war, the Internet giants Alibaba, Sina, Baidu and 360 have also stepped into the QR code industry. Currently, 11 of the top 50 wealthy companies use QR code as one of the market strategies.

The industry generally believes that 2012 is the first year of two-dimensional code marketing. The two-dimensional code has broken the limitation of time and space and brought creative changes to the entire media communication industry and marketing advertising industry. It will become the biggest impetus for the era of precision marketing. In terms of mobile marketing, two-dimensional code, its cross-media communication platform of innovative value and endless potential, will become the focus of social attention and industry applications.

In 2002, two-dimensional code technology began commercial application in Japan, 2003 two-dimensional code in South Korea commercial applications. Japan and South Korea are the earliest and most successful countries in the world for two-dimensional code applications. In 2006, China Mobile took the lead in launching its two-dimensional code business in China and applied two-dimensional code business via WAP in mobile Internet.

Japan's two-dimensional code business model using open model + open operation mode, two-dimensional code to become the basic functions of mobile phones, this is because the strength of Japanese operators is relatively strong, operators can directly customize the application with a two-dimensional code of mobile phones . In contrast, China adopts the model of open model + platform operation. However, due to the relatively large number of handsets in China and the weak control of operators, it is difficult to widely implement the mobile phone with two Dimensional code software.

Early smart phones are not popular, China Mobile can only issue a QR code MMS as a voucher, and then verify the user. Therefore, the application of the first two-dimensional code has not been done.

Today, operators, e-commerce companies, two-dimensional code startups, and Fortune 500 companies join the market to promote the use of two-dimensional code. Internet companies like Baidu and Sina also joined the camp, which led to 2012 Two-dimensional code of the full outbreak.

Nowadays, when we walk in the market and find that the two-dimensional code is almost ubiquitous, the outdoor media and print ads are flooded with two-dimensional codes everywhere. The product packaging and the bills are also two-dimensional codes. The products of e-commerce websites Information is indispensable two-dimensional code. In addition, a variety of electronic promotions, financial security, logistics and transportation are also active two-dimensional code figure.

The two-dimensional code can be widely spread because of its "dual triangle value" for individuals and businesses, that for individuals, the two-dimensional code is one of the three major entrances to the mobile Internet (the other two are search And menus), and for businesses, one of the top three outlets for marketing (the other two are phones and web sites), so businesses are recognizing that as more and more users are using the QR code to access the Internet Two-dimensional code marketing in the enterprise marketing position is more and more important.

Two-dimensional code of electrical applications

In early 2012, Tianzheng Electric Co., Ltd. firstly implemented the system application of two-dimensional code on electrical products to solve such problems as anti-counterfeiting, anti-FALSIFYING, quality tracing and real-time management.

(A) help to achieve standardized management

In Tianzheng workshop, all the products here are affixed with a corresponding two-dimensional code, this black and white geometric figure, seemingly simple, but inside hidden mystery. It records all information about the product from production, warehousing, delivery, sales and logistics, and can be traced back. With a light scan, all the data, from the part to the finished product, to the user can be visualized. If there is a problem with the quality of the product, you can trace every step of the production process to find out where the problem lies, and even where an employee can be found.

The use of two-dimensional code is Tianzheng Electric's bold attempt to innovate management. The convenience, accuracy and completeness of storing the scanned information enable the company to optimize the entire production and sales process quickly, achieve quality control and full control, and achieve brand and market protection.

"In the past to prevent the wrong shipments, warehouses also often inventory, but the convenience of two-dimensional code scanning and data collection accuracy can make a lot of work to simplify, for example, when the delivery of goods in case of goods Wrong, a scanning two-dimensional code, you will immediately know. After using not only improve work efficiency, but also to avoid many human errors, making the whole process in an orderly manner. "Tianzheng a tube in charge of the warehouse

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